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Principles of Business & Marketing

PRINCIPLES OF BUSINESS AND MARKETING

Course #6115

Syllabus

Instructor: Mr. Truax

jtruax@rcps.info

(540) 853-2255 x. 7426

 

Course Description

This course is designed for under classmen and allows students to discover the roles of business and marketing in the free enterprise system and the global economy.  Basic financial concepts of banking, insurance, credit, inheritance, taxation, and investments are investigated to provide a strong background as students prepare to make sound decisions as consumers, wage earners, and citizens.  The real-world impact of technology, effective communication, and interpersonal skills is evident throughout the course. This course also supports career development skills and explores career options.  As with other CTE courses, content taught in this course is aligned with the Standards of Learning of Virginia.  It will also help prepare the student for industry certification assessments.

 

Textbook

  • Textbook:Dlabay, L. R., Burrow, J. L., & Kleindl, B. A. (2012). Principles of Business (8th ed.). Mason, OH: South-Western, Cengage Learning. – To be kept in class.

     

    Recommendation

    Students are strongly encouraged to become a member of FBLA.  There is a small fee of $20.00 for membership but the benefits more than outweigh the expense.

     

    Certifications Offered

  • Workplace Readiness

 

Topics

A list of competencies is provided.  This list of competencies will guide both instruction and rubric grading.  However, below is a broad sampling of topics to be covered.

  • Workplace Readiness
    • Personal Qualities & People Skills
    • Professional Knowledge & Skills
    • Technology Knowledge & Skills
    • Examination of All Aspects of an Industry
    • Application & Implementation in Student Life

      Topics (cont.)

  • FBLA
    • Participation
    • Activities – Volunteering opportunities
    • Conferences
  • Global Economics
    • Decisions & Systems
    • Activity & Business Internationally
    • Social Responsibility of Business & Government
  • Organization & Management
    • Entrepreneurship
    • Management, Leadership, Organization
    • Human Resources
    • Career Planning
  • Operations & Technology
    • Marketing
    • Technology
    • Finances
    • Production & Operations
    • Risk Management
  • Personal Finances
    • In Light of Global Economy
    • Planning & Management
    • Financial Services
    • Credit, Savings, Investment, & Insurance

 

GRADING

  • Quizzes / Tests
    • These will be mandatory and will result in a zero if not taken.
    • Some projects, because of their nature, will be counted as either a quiz or a test.Students will be notified as to how it will be graded and it will also be on Parent / Student Portal.
    • Quizzes and tests will account for approximately 50% of the grade.
  • Classwork / Homework
    • This will include reviews, formative assessments such as exit quizzes, and small projects done in class.
    • Classwork will account for 30% of the grade.
  • Workplace Readiness Skills
    • This grade will be impacted by student behavior.Students are expected to exhibit a behavior that they will use in the workplace. This grade is intended to encourage good behavior and to remediate inappropriate behavior.These behaviors include; proper etiquette, behavior, attitude, attendance, and actions.
    • Workplace Readiness Skills will account for 20% of the grade.

      Makeup of any missed work will need to be scheduled outside of classtime, so as to not interfere with ongoing instruction.  Any work not done will result in a zero in the 9 week report card.

       

  • Grade Range
    • 90 – 100A
    • 80 – 89B
    • 70 - 79C
    • 60 – 69D
    • 0 – 59F

 

Statement for Students with Disabilities

Any student with a documented disability will receive the accommodations in his/her IEP or 504 plan. If those accommodations are not sufficient for academic progress, the teacher, student, or parent may contact the case manager to arrange for a meeting to discuss additional options.

Statement on Academic Integrity

Patrick Henry seeks to maintain an optimal learning environment. General principles of academic honesty include respect for the intellectual property of others, the expectation that individual work will be submitted unless otherwise allowed by an instructor, and the obligations both to protect one’s own academic work from misuse by others as well as to avoid using another’s work as one’s own. All students are expected to understand and abide by these principles. Students representing the work of another as their own will receive a grade of “F” on that assignment in addition to other possible disciplinary actions

 

Classroom Policies

The rules of Roanoke City Public Schools and Patrick Henry High School apply to this course.  Below are some of those policies.

  • Attendance:Students are expected to come to class prepared, on time, every day.Absenteeism and tardiness negatively affect the 20% assigned to workplace readiness skills.
  • Hall Passes: Students may not leave the classroom without permission.
  • Make-up Work:It is the student’s responsibility to find out what material has been covered in his or her absence.Any work missed due to excused absences, field trips, or suspensions must be made up within five (5) school days.Late work will not be accepted after this 5 day period and will result in a zero on that assignment.
  • Food and Drink: Food and drinks (including bottled water) are NOT permitted in the classroom.
  • Graded work:Cheating on a project, quiz, test, or other assignment will result in a zero (0) for that assignment, and a referral to school administration.Group work, when specified, will be graded as group work.
  • It is expected that students will be respectful and strive to succeed.
  • Please read the Student Handbook and abide by all school policies.

** Syllabus is subject to change

---------------------------------------------------------Cut here and return-------------------------------------------------------

 

I have read the syllabus for Mr. Truax’s Principles of Business & Marketing class and understand it.

 

Student Signature_________________________________________ Date: ________________________

 

Parent/Guardian Signature __________________________________Date ________________________

 

 

Principles of Business and Marketing
TASKS/COMPETENCIES

Demonstrating Workplace Readiness Skills: Personal Qualities and People Skills

1

Demonstrate positive work ethic.

2

Demonstrate integrity.

3

Demonstrate teamwork skills.

4

Demonstrate self-representation skills.

5

Demonstrate diversity awareness.

6

Demonstrate conflict-resolution skills.

7

Demonstrate creativity and resourcefulness.

Demonstrating Workplace Readiness Skills: Professional Knowledge and Skills

8

Demonstrate effective speaking and listening skills.

9

Demonstrate effective reading and writing skills.

10

Demonstrate critical-thinking and problem-solving skills.

11

Demonstrate healthy behaviors and safety skills.

12

Demonstrate an understanding of workplace organizations, systems, and climates.

13

Demonstrate lifelong-learning skills.

14

Demonstrate job-acquisition and advancement skills.

15

Demonstrate time-, task-, and resource-management skills.

16

Demonstrate job-specific mathematics skills.

17

Demonstrate customer-service skills.

Demonstrating Workplace Readiness Skills: Technology Knowledge and Skills

18

Demonstrate proficiency with technologies common to a specific occupation.

19

Demonstrate information technology skills.

20

Demonstrate an understanding of Internet use and security issues.

21

Demonstrate telecommunications skills.

Examining All Aspects of an Industry

22

Examine aspects of planning within an industry/organization.

23

Examine aspects of management within an industry/organization.

24

Examine aspects of financial responsibility within an industry/organization.

25

Examine technical and production skills required of workers within an industry/organization.

26

Examine principles of technology that underlie an industry/organization.

27

Examine labor issues related to an industry/organization.

28

Examine community issues related to an industry/organization.

29

Examine health, safety, and environmental issues related to an industry/organization.

Addressing Elements of Student Life

30

Identify the purposes and goals of the student organization.

31

Explain the benefits and responsibilities of membership in the student organization as a student and in professional/civic organizations as an adult.

32

Demonstrate leadership skills through participation in student organization activities, such as meetings, programs, and projects.

33

Identify Internet safety issues and procedures for complying with acceptable use standards.

Understanding the Role of Economics in a Global Economy

34

Identify the difference between needs and wants.

35

Explain the three basic economic questions answered by any economy.

36

Distinguish among the factors of production.

37

Explain the relevance of scarcity to economics.

38

Describe the decision-making process.

39

Identify characteristics of free enterprise.

40

Explain supply, Law of Supply, demand, Law of Demand, and economic equilibrium.

41

Describe the impact of supply and demand on a free enterprise system.

42

Compare the American economic system to other economic systems.

43

Explain the positive and negative economic impacts of emerging economies on the global market.

44

Define the phases of the business cycle.

45

Identify the measures/indicators of economic activity.

46

Describe possible outcomes and other important aspects of world trade.

Exploring the Core Concepts of Business and Marketing

47

Identify the four kinds of businesses.

48

Compare major types of business ownership.

49

Identify the functions of management.

50

Compare types of individual influential leadership styles.

51

Explain the marketing concept.

52

Describe the marketing functions and their importance.

53

Define target market.

54

Examine market segmentation.

55

Explain how market segmentation is used to identify a target market.

56

Determine the social and environmental responsibilities of a business to the community and of the community to a business.

57

Describe the elements of the marketing mix.

58

Describe the steps of the selling process.

Investigating Technological Trends in Business and Marketing

59

Explain the impacts of technology on employment, business operations, and global activities.

60

Explain the impacts of electronic commerce on business and marketing.

Developing Communication and Interpersonal Skills

61

Describe business/marketing communication tools and ways they are used in the business/marketing workplace.

62

Demonstrate professional communication skills.

63

Identify ethical and unethical business practices.

64

Explain the importance of nonverbal communication in the workplace.

65

Explain the importance of teamwork in the workplace.

Making Consumer Choices

66

Identify rights and responsibilities of consumers.

67

Describe how purchasing motives impact consumer choices.

68

Determine the best value among products and services.

69

Identify major consumer protection agencies and their purposes.

70

Identify the steps in the process of resolving consumer complaints.

71

Identify the characteristics of a valid contract.

72

Explain the important concepts related to product labeling.

73

Identify the major types of individual taxation.

74

Complete personal income tax forms.

75

Compute gross and net pay.

76

Compare savings and investment options.

77

Identify the purposes and major types of insurance.

78

Identify basic banking services.

79

Demonstrate maintenance of checking and saving accounts.

80

Manage a budget.

81

Identify the elements of creditworthiness.

82

Compare the types of consumer credit.

83

Describe the advantages and disadvantages of consumer credit.

84

Explain the importance of credit reports.

Preparing for Industry Certification

85

Describe the process and requirements for obtaining industry certifications related to the Principles of Business and Marketing course.

86

Identify testing skills/strategies for a certification examination.

87

Demonstrate ability to successfully complete selected practice examinations (e.g., practice questions similar to those on certification exams).

88

Successfully complete an industry certification examination representative of skills learned in this course (e.g., W!SE).

Developing Employability Skills

89

Assess personal interests, aptitudes, and abilities.

90

Explore careers in business and marketing.

91

Identify sources of employment information.

92

Prepare a résumé.

93

Write a letter of application.

94

Complete an employment application form.

95

Identify the steps involved in a successful job interview.

96

Participate in a mock job interview.

97

Design an employment portfolio, including a résumé in a format suitable for online posting.

98

Prepare an interview follow-up, thank-you letter.