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Principles of Business & Marketing
In this class, we explore the basics of the business world.  Students will learn using simulations, doing projects, reading, and lecture settings.

We offer the CTECS Workplace Readiness Assessment certification in this course.

Principles of Business and Marketing
TASKS/COMPETENCIES

Demonstrating Workplace Readiness Skills: Personal Qualities and People Skills

1

Demonstrate positive work ethic.

2

Demonstrate integrity.

3

Demonstrate teamwork skills.

4

Demonstrate self-representation skills.

5

Demonstrate diversity awareness.

6

Demonstrate conflict-resolution skills.

7

Demonstrate creativity and resourcefulness.

Demonstrating Workplace Readiness Skills: Professional Knowledge and Skills

8

Demonstrate effective speaking and listening skills.

9

Demonstrate effective reading and writing skills.

10

Demonstrate critical-thinking and problem-solving skills.

11

Demonstrate healthy behaviors and safety skills.

12

Demonstrate an understanding of workplace organizations, systems, and climates.

13

Demonstrate lifelong-learning skills.

14

Demonstrate job-acquisition and advancement skills.

15

Demonstrate time-, task-, and resource-management skills.

16

Demonstrate job-specific mathematics skills.

17

Demonstrate customer-service skills.

Demonstrating Workplace Readiness Skills: Technology Knowledge and Skills

18

Demonstrate proficiency with technologies common to a specific occupation.

19

Demonstrate information technology skills.

20

Demonstrate an understanding of Internet use and security issues.

21

Demonstrate telecommunications skills.

Examining All Aspects of an Industry

22

Examine aspects of planning within an industry/organization.

23

Examine aspects of management within an industry/organization.

24

Examine aspects of financial responsibility within an industry/organization.

25

Examine technical and production skills required of workers within an industry/organization.

26

Examine principles of technology that underlie an industry/organization.

27

Examine labor issues related to an industry/organization.

28

Examine community issues related to an industry/organization.

29

Examine health, safety, and environmental issues related to an industry/organization.

Addressing Elements of Student Life

30

Identify the purposes and goals of the student organization.

31

Explain the benefits and responsibilities of membership in the student organization as a student and in professional/civic organizations as an adult.

32

Demonstrate leadership skills through participation in student organization activities, such as meetings, programs, and projects.

33

Identify Internet safety issues and procedures for complying with acceptable use standards.

Understanding the Role of Economics in a Global Economy

34

Identify the difference between needs and wants.

35

Explain the three basic economic questions answered by any economy.

36

Distinguish among the factors of production.

37

Explain the relevance of scarcity to economics.

38

Describe the decision-making process.

39

Identify characteristics of free enterprise.

40

Explain supply, Law of Supply, demand, Law of Demand, and economic equilibrium.

41

Describe the impact of supply and demand on a free enterprise system.

42

Compare the American economic system to other economic systems.

43

Explain the positive and negative economic impacts of emerging economies on the global market.

44

Define the phases of the business cycle.

45

Identify the measures/indicators of economic activity.

46

Describe possible outcomes and other important aspects of world trade.

Exploring the Core Concepts of Business and Marketing

47

Identify the four kinds of businesses.

48

Compare major types of business ownership.

49

Identify the functions of management.

50

Compare types of individual influential leadership styles.

51

Explain the marketing concept.

52

Describe the marketing functions and their importance.

53

Define target market.

54

Examine market segmentation.

55

Explain how market segmentation is used to identify a target market.

56

Determine the social and environmental responsibilities of a business to the community and of the community to a business.

57

Describe the elements of the marketing mix.

58

Describe the steps of the selling process.

Investigating Technological Trends in Business and Marketing

59

Explain the impacts of technology on employment, business operations, and global activities.

60

Explain the impacts of electronic commerce on business and marketing.

Developing Communication and Interpersonal Skills

61

Describe business/marketing communication tools and ways they are used in the business/marketing workplace.

62

Demonstrate professional communication skills.

63

Identify ethical and unethical business practices.

64

Explain the importance of nonverbal communication in the workplace.

65

Explain the importance of teamwork in the workplace.

Making Consumer Choices

66

Identify rights and responsibilities of consumers.

67

Describe how purchasing motives impact consumer choices.

68

Determine the best value among products and services.

69

Identify major consumer protection agencies and their purposes.

70

Identify the steps in the process of resolving consumer complaints.

71

Identify the characteristics of a valid contract.

72

Explain the important concepts related to product labeling.

73

Identify the major types of individual taxation.

74

Complete personal income tax forms.

75

Compute gross and net pay.

76

Compare savings and investment options.

77

Identify the purposes and major types of insurance.

78

Identify basic banking services.

79

Demonstrate maintenance of checking and saving accounts.

80

Manage a budget.

81

Identify the elements of creditworthiness.

82

Compare the types of consumer credit.

83

Describe the advantages and disadvantages of consumer credit.

84

Explain the importance of credit reports.

Preparing for Industry Certification

85

Describe the process and requirements for obtaining industry certifications related to the Principles of Business and Marketing course.

86

Identify testing skills/strategies for a certification examination.

87

Demonstrate ability to successfully complete selected practice examinations (e.g., practice questions similar to those on certification exams).

88

Successfully complete an industry certification examination representative of skills learned in this course (e.g., W!SE).

Developing Employability Skills

89

Assess personal interests, aptitudes, and abilities.

90

Explore careers in business and marketing.

91

Identify sources of employment information.

92

Prepare a résumé.

93

Write a letter of application.

94

Complete an employment application form.

95

Identify the steps involved in a successful job interview.

96

Participate in a mock job interview.

97

Design an employment portfolio, including a résumé in a format suitable for online posting.

98

Prepare an interview follow-up, thank-you letter.